1% for the Planet

I'm a proud member of the 1% for the Planet non-profit organisation by donating at least 1% of my annual revenue to efforts preserving the planet. The focus of my donations is on the well-being of our oceans and all the amazing life within them.

"The evidence is overwhelming: climate change is an imminent threat, our food systems are increasingly stressed, and our lands, waters, and species are threatened like never before. If we don't act now, the viability of our planet and our quality of life – to say nothing of the health of our economy – face an existential threat." In 2002, founder of Patagonia, Yvon Chouinard, and Craig Mathews, owner of Blue Ribbon Flies, created a non-profit corporation to encourage other businesses to do the same. 1% for the Planet is an alliance of businesses and individuals that understand the necessity of protecting the natural environment. They understand that profit and loss are directly linked to its health, and are concerned with the social and environmental impacts of industry. If you're a business owner (or have any influence over your boss), please consider becoming a member of this socially and environmentally progressive group. By contributing 1% of total annual sales to grassroots environmental groups, members of 1% for the Planet affect real change. And members receive other benefits: The satisfaction of paving the way for more corporate responsibility in the business community and the recognition, support and patronage of conscientious consumers who value serious commitment to the environment.

For more info: www.onepercentfortheplanet.org